What is Market Share
Market Share is a fast and flexible means of allowing a company to understand more about its customers and its commercial environment. It has the ability to examine historical trends, how things look now, and what the future holds.
It does this by bringing together any information that an organisation may have on its customers. Using Single Customer View a proprietary service from Equifax technologies information that might be regarded as unrelated can be united, for example transactional information, demographic information, and market research information.
Internal Perspectives
Combining what may normally be regarded as unrelated customer or product information can provide a business with greater insights on why it is successful and areas for improvement. Similarly key areas of importance can be constantly monitored to assess the impact of ongoing commercial strategies.
Market Overviews
"Equifax has access to a broad range of information that enables an organisation to analyse its market. This can provide overall visibility of competitive activity and potential opportunities. Significantly this visibility is not restricted to a national perspective, but can be explored down through smaller geographical areas, even down to the street or household.