Description

Market Share is a business information tool that provides companies with on-line access to their customer and overall market information. This includes:

• Consolidated views of products held by individuals or households
• Benchmarked performance against the total market

This secure web portal empowers organisations to perform their own up to date analysis via a range of user-friendly interactive reports.

Business Benefits

The benefits to your organisation are numerous. Market Share is used to:

• Benchmark business performance (market penetration / share of wallet)
• Assess data quality
• Examine branch performance
• Identify new customers or cross-sell opportunities
• Gain customer insights
• Secure data environment

Implementation

Market Share is a web portal to a database hosted by Equifax.
This scalable solution can dove-tail into existing IT environments.
It is easy to implement, with typical lead times being 4 – 6 months.